Saturday, September 6, 2014
DEAR EBAY SELLER. DESCRIBE EXTREMELY WELL and DON'T SELL JUNK
I was just thinking about how our ebay business has evolved over the last year and probably the most dramatic change was us getting away from junky items and describing our items the way you would see something described in a sales catalog if there was a sales catalog for used items.
What I mean is describing every single flaw down to the last detail and describing every single positive aspect of that item down to the last detail. We have 100% positive feedback and now we offer 100% customer satisfaction or a COMPLETE REFUND and you know what? we hardly EVER get a return and we sell shoes and clothes ! lol
I bought a better camera the first of the year, I got some background curtains ( white ) and a male and female mannequin and professional lighting and WOW it paid off big time! Great pictures are the best description you could give. I always use up my 12 free photos.
Me and Deidre listen to Jay and Ryanne over at Scavenger Life religiously and if you haven't checked them out you need to if your going to sell on ebay. Anyway this is something they preach all the time is don't sell junk, sell good quality items and describe them well.
We have just started using an HTML template that I wrote. Yes I can write html because a long time ago in a land far far away I was a webmaster but back then it was way too soon for my skill, back in 1995 hardly anyone in my city even was aware of the internet and my skills were wasted.
Who knew nearly 20 years later I could resurrect that skill to enhance our online sales. I will admit I am very rusty and some of the code I used back then has been eliminated with html 5 but not so much has changed that I was not able to quickly adapt.
Anyway having an html template makes your description look so much more professional and somehow more trust worthy it seems. At the very least it is much more pleasing to the eyes so if you don't know html it's pretty easy to learn and if you don't want to, then it might be worth paying someone you know to do it for you.
Bottom line is, make your photos look great, use all 12 photos if you can, describe your item leaving nothing out and DON'T SELL JUNK and even with the new stricter rules at ebay you will be just fine. Granted we spend much more time now per listing but when I post something on ebay I have 100% confidence in that item being exactly what my customer expects when it gets to there home.
I will admit I was kinda worried for a while but no longer, I fell more confident than ever that we will be on ebay for a long long time and I hope you will too!
I'm planning on going full time in perhaps another year or less, just depends on how long it takes me to get enough listings up. I am only able to list about 5 items a day right now being that I work a full time job but I feel like I am better off going slow and learning more before taking that final step.
If your planning on going full time, I would highly recommend you take your time because there is so much to learn (do research of sold items in your category and follow other veteran sellers in your category, see what they are selling). We thought we both would be full time on ebay by now but after a year of selling we are only now beginning to fully understand the business and we still don't know everything and we are still only at 450 items up because all the new stuff keeps selling, lol. Just goes to show you how much more you can sell with good descriptions, pictures and knowledge of what sells in your chosen categories.
Anyway, that's it, I was just thinking about this and felt like writing so there you go, I hope someone out there actually reads this thing and gets something out of it.